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Campaign Close Toolkit

The Campaign for UC San Diego — our university-wide comprehensive fundraising effort, which concluded on June 30, 2022 — empowered our work to transform our students’ experience and ensure their long-term success, enrich our campus and community, and spark research and discoveries that have the power to change our world.

The collateral below includes campaign close resources, from talking points and email banners to signature bugs and social media graphics. For the latest Advancement resources and collateral, please visit the Advancement toolkit.

When posting these graphics, we recommend that you include language that references the Campaign’s creative concept, “Continue the nontradition,” so that readers will know that the use of “non” is a deliberate construction and not a typo. For example, you may want to include a line something like, “Thank you for helping continue the nontradition.” or “Thanks to all of the donors who have continued the nontradition!”

If you have questions, please contact Advancement and Campaign Communications at advancement@ucsd.edu.

Campaign Documents

Campaign Close Talking Points

The Transformation of UC San Diego Map

Email Signature Bugs


$3 Billion Email Signature

Geisel Email Signature

Social Graphics

Twitter/Facebook/LinkedIn Graphic 1

Twitter/Facebook/LinkedIn Graphic 2

Twitter/Facebook/LinkedIn Graphic 3

Instagram Graphic 1

Instagram Graphic 2

Instagram Graphic 3


Email Banners

$3 Billion Email Banner

Geisel Email Banner


Zoom Backgrounds

Zoom Background 1

Zoom Background 2

Zoom Background 3