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Campaign Toolkit

The Campaign for UC San Diego — our university-wide comprehensive fundraising effort, which concluded on June 30, 2022 — empowered our work to transform our students’ experience and ensure their long-term success, enrich our campus and community, and spark research and discoveries that have the power to change our world.

The collateral below includes the overarching case for the Campaign for UC San Diego as well as one-page overviews for our most important campaign priorities. Whether you are a member of the UC San Diego family or a community partner interested in learning more, these documents offer insight into original programming, initiatives and opportunities that will continue to cultivate unique, interdisciplinary approaches that together will solve age-old problems.

On this page:

Campaign Close Resources

When posting these graphics, we recommend that you include language that references the Campaign’s creative concept, “Continue the nontradition,” so that readers will know that the use of “non” is a deliberate construction and not a typo. For example, you may want to include a line something like, “Thank you for helping continue the nontradition.” or “Thanks to all of the donors who have continued the nontradition!”

Email Signature Bugs

$3 Billion Email Signature

Geisel Email Signature

Social Graphics

Twitter/Facebook/LinkedIn Graphic 1

Twitter/Facebook/LinkedIn Graphic 2

Twitter/Facebook/LinkedIn Graphic 3

Instagram Graphic 1

Instagram Graphic 2

Instagram Graphic 3

Email Banners

$3 Billion Email Banner

Geisel Email Banner

Zoom Backgrounds

Zoom Background 1

Zoom Background 2

Zoom Background 3

The Campaign for UC San Diego

Campaign Resources

The Campaign for UC San Diego Case Statement

Named Giving Opportunities Overview

Division, school and unit case statements

Division of Arts and Humanities

Triton Athletics One-pager

Triton Athletics Case

Triton Athletics Scholarships

Division of Biological Sciences

Office for Equity, Diversity, and Inclusion

School of Global Policy and Strategy

UC San Diego Health Clinical Care

UC San Diego Health Medical Education

UC San Diego Health

UC San Diego Health Research

Jacobs School of Engineering

UC San Diego Library

Division of Physical Sciences

The Preuss School UC San Diego

Rady School of Management

Scripps Institution of Oceanography

Division of Social Sciences

Student Support and Success case statements

Student Support and Success Brochure

Student Support and Success Case

Student Support and Success One-pager

Affinity and other priority case statements

UC San Diego Alumni

ArtPower at UC San Diego

ArtPower Student Marketing and Production Internship Program

Arts and Community Engagement Brochure

Birch Aquarium at Scripps

Center for Anti-Parasitic Drug Discovery and Development

Center for Democracy and Global Governance

Center for Microbiome Innovation

Chancellor’s Associates

Arthur C. Clarke Center for Human Imagination

Colaboracion: UC San Diego y Mexico

C.R.A.F.T. Endowment Inspiration Challenge

Deep Decarbonization Initiative

The Design Lab

Don Norman Design Lab Endowment

Early Care and Education


Graduate Fellowships

Innovation Ecosystem

Institute of Arts and Humanities

Institute for Practical Ethics

Kendall-Frost Marsh Reserve

Comprehensive Kidney Stone Clinic

NCRC: Applied Research Center for Civility

PATHways to STEM (PATHS) Program

Qualcomm Institute


Return to Learn Program

Sandbox Accelerator

Capital Priorities


Design and Innovation Building

Franklin Antonio Hall

Hillcrest Outpatient Pavilion

La Jolla Family House

Tata Hall for the Sciences

North Torrey Pines Living and Learning Neighborhood


NTPLLN Brochure

Arts and Humanities Building

Social Sciences Public Engagement Building

The Craft Center

Impact Reports

Annual Giving and Alumni Engagement


UC San Diego Athletics Board

Shiley-Marcos Alzheimer’s Disease Research Center

Division of Biological Sciences

COVID-19 Emergency Response

Eating Disorders Center for Treatment and Research

Endowed Fund Report

Parkinson and Other Movement Disorders Center

Division of Physical Sciences

Rady School of Management

Scripps Institution of Oceanography

Resources and Templates

Campaign Design Guidelines and Elements

Campaign Graphics

Campaign Logo

Campaign Style Guide

Other Campaign Documents

Campaign Letterhead

Campaign PowerPoint

General Campaign Document Template

Campaign Close Talking Points

Campus Resources

Campus Style Guide

Campus Profile

Economic Impact Report

The Transformation of UC San Diego Map